KEYNOTES

Future-Proof Your Sales Team with Insight, Innovation, and Influence

From boosting productivity to leveraging AI and automation to mastering emotional intelligence and storytelling, Shelley Walters delivers interactive, memorable and transformative keynotes that empower sales professionals with new perspectives and practical approaches to thrive in a rapidly evolving landscape. 

Struggling to Keep Your Sales Team Ahead in a Rapidly Evolving Market?

The sales landscape is changing faster than ever, with technology, buyer behaviors, and market dynamics evolving at breakneck speed. Traditional approaches no longer cut it, leaving teams overwhelmed and underprepared. At The Sales Counsel, we bridge the gap, equipping your sales professionals with cutting-edge tools, actionable strategies, and customer-centric approaches. With Shelley Walters’ transformative keynotes, your team will be empowered to thrive in today’s fast-paced environment and beyond.


Write your awesome label here.
Write your awesome label here.

Empowering Sales Professionals and Leaders to Drive Business Success

At The Sales Counsel, we are dedicated to one mission: supporting the salespeople, leaders, and organizations that form the backbone of business. Our holistic approach focuses on the people, processes, and leadership that turn potential into performance. Led by Shelley Walters, a globally recognized sales expert, we deliver innovative perspectives, practical tools, and a burst of energy that inspires action.

Sales isn’t just about closing deals - it’s about building a culture of success...

Together, we’ll empower your team to excel in every aspect of sales and leadership.

Why Transforming Your Sales Team Is Essential

Sales isn’t just a department - it’s the heartbeat of your organisation. In a rapidly changing world, empowering your team with fresh perspectives, cutting-edge strategies, and practical tools isn’t optional - it’s critical. At The Sales Counsel, we understand the challenges your team faces and the opportunities ahead.

Through dynamic, real-world insights, Shelley Walters delivers keynotes that go beyond inspiration. They equip your team with the mindset and skills to:

Navigate complex sales environments with confidence.
Harness technology, like AI, to stay ahead of the curve.
Drive meaningful results while fostering a passion for excellence.
MEET your speaker

Shelley Walters

Shelley Walters isn’t just a speaker - she’s a seasoned practitioner with over two decades of hands-on sales experience. From her early days in sales to founding Africa’s first Remote Selling School, Shelley has continually pushed the boundaries of innovation in the field.

Having worked with global brands like Coca-Cola, Volkswagen, and ABB, Shelley brings a blend of big-picture vision and tactical expertise to every keynote. Recognized for her storytelling, passion, and actionable insights, she inspires teams to embrace change, adapt to new tools, and achieve exceptional results.
Shelley's was inducted into the PSASA Educator's Hall of Fame in 2023, achieved the prestigious PWC Gender Mainstreaming Award for Most Inclusive Leader: Entrepreneur in 2019 and the third finalist in the category of Positive Role Model. She has twice represented South Africa at the Annual International Women in Sales Awards in Europe.
With an impressive track record of commercial experience as a sales leader, course creator, keynote speaker, and training facilitator, Shelley has empowered individuals, groups, and audiences worldwide to achieve their sales potential and succeed at every stage of the sales process.

Let’s Transform Your Sales Team Today

Take the first step toward unlocking your team’s full potential. Whether you’re looking to energize your sales force, refine your processes, or embrace the latest technologies, Shelley Walters and The Sales Counsel are here to help.

Explore Our Sales Keynotes

The Future of Sales: Why Ignoring Trends Will Cost You Customers and Revenue

In this keynote, I explore the rapidly evolving sales landscape, and the critical role technology plays in shaping its future. As customer expectations shift and digital buying becomes the norm, sales teams must adapt, or risk being left behind. This talk provides a clear roadmap for leveraging emerging trends like AI, automation, and data-driven insights to stay competitive and relevant.

Through storytelling, thought experiments, and interactive moments, I’ll inspire your team to embrace innovation, confidently manage change, and redefine their value in a tech-driven world.

The 8 Traits of the Great: Unlocking the Secrets of High Performance

What separates the best from the rest? This keynote delves into the core traits that drive exceptional performance in sales and leadership. These eight traits—Mindset, Resilience, Periodisation, Purpose, Empathy, Relevance, Communication, and Solution Orientation—are the pillars of greatness, empowering individuals to overcome challenges, adapt to change, and thrive in competitive environments.

Through engaging storytelling, practical exercises, and thought-provoking insights, I’ll guide your audience to understand, embrace, and apply these traits in their professional and personal lives. This talk is designed to inspire action, fuel growth, and build a foundation for long-term success.

The Productivity Secrets of Top Sales Performers: Mastering the Art of Selling Smarter in 2025

In a world where time is the most precious resource, the most successful salespeople have mastered the art of working smarter, not harder. This keynote unveils five powerful productivity secrets that will transform the way your team approaches their day-to-day activities, helping them reclaim time, focus on high-impact tasks, and ultimately close more deals.

From strategic planning to leveraging automation and data insights, this talk equips sales professionals with actionable tools to thrive in today’s competitive landscape. With engaging stories and unique thought experiments, I’ll guide your team on how to streamline their workflows, stay productive on the go, and build stronger customer relationships without burning out.

Building Resilience and Overcoming Adversity: Thriving in Competitive Sales Environments

Sales is tough, but resilience makes the difference between thriving and surviving. In this keynote, I’ll share proven strategies for staying motivated, managing rejection, and maintaining peak performance in high-pressure situations. Your team will leave inspired, empowered, and ready to tackle challenges head-on.

Emotional Intelligence in Sales: The Key to Building Lasting Relationships

Emotions drive decisions, and sales professionals who understand this can create stronger connections with their clients. This talk focuses on developing emotional intelligence to enhance communication, build trust, and ultimately drive better results.

The State of Sales: Navigating Change in a Dynamic Market

The world of sales is evolving at an unprecedented pace. Customer expectations are soaring, technological innovations like AI are reshaping how we work, and traditional methods are giving way to data-driven strategies. In this keynote, I’ll explore the current state of sales and how professionals can stay ahead of the curve.

Drawing on global insights and trends, we’ll examine the challenges and opportunities sales teams face today. From leveraging AI for smarter decision-making to fostering cross-functional collaboration, this session provides a comprehensive look at the tools and mindsets needed to thrive in a competitive environment.

Through engaging stories and thought experiments, attendees will gain actionable strategies to adapt and excel. This is not just about understanding change—it’s about mastering it.
“Shelley doesn’t just deliver talks; she transforms mindsets. Our sales team walked away with practical tools and a renewed sense of purpose.” 
Neil, Sales Director
“Shelley’s energy is contagious! She inspires while providing actionable strategies that make a real difference.” 
Anja Petrovski, Chief People Officer, AL Nabooda Automobiles LLC
"Shelley is a sales BEAST. So privileged to have her speak at our conference!"
Hermien

What Your Audience Can Expect

Professional Presentations

Polished and visually stunning, using licensed stock images and professional slide design.

Engaging Speaking Style

Dynamic, interactive, and tailored to captivate and inspire your audience.

Timeous & Professional Briefs

Ensuring all expectations are aligned and met before the event.

Relevant Data

Backed by the latest trends and insights to provide real value to your audience.

Audience Interaction

Thought-provoking questions, real-time polls, and engaging thought experiments.

Great Use of technology

Incorporating tools like HeyGen avatars and live demonstrations of cutting-edge sales tech.

PDF Downloads of Slides
Convenient access to presentation materials post-event.

Social Media Updates & Custom Videos

Boost event promotion with personalised video messages and social media content.

Immediately Actionable Content
Attendees leave with practical tools and strategies they can apply right away to drive results.

Don't just take our word for it!

Hear from satisfied clients who've experienced the transformative impact of Shelley's keynotes and workshops. Join successful businesses worldwide who've benefited from her expertise.
Write your awesome label here.
Shelley’s session on sales and leadership at our most recent dealer conference was impactful. Her insight and expertise provided invaluable information to our partners in an engaging manner.

Des Van den Berg
Sales & Network Director, Volkswagen Middle East
Shelley was a perfect fit for our business coaches masterclass on breaking the hamster wheel of selling or delivering. She was thorough, generous with her knowledge and experience and she kept the delegates engaged both online and in the room.

Liza Illingworth
Founder & Managing Director, Saving the World One Entrepreneur at a Time

Book Shelley

Let's make it happen! Reserve your spot now by booking a free consult with Shelley to kickstart your journey toward sales excellence.

Sign up to download our Keynote Brochure