Sales Training Tailored to Every Stage of Your Journey

Whether You’re Building a Foundation or Refining Advanced Skills, We Have the Right Course for You

OUR UNIQUE COMPETENCY MODEL

Impactful and Integrates Sales Training That Grows With You

Our training programmes grow with you. Whether you’re starting out or sharpening your expertise, we offer courses across five key categories of competence: Find, Win, Close, Grow Accounts, and Grow People. Each course is thoughtfully structured to meet you where you are and guide you to your next milestone.
EXPLORE OUR PROGRAMMES

Client Solutions Overview

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Inspiring Keynotes for authentic sales wins

Genuine insights, tangible results, actionable content and an impressive track record. That's what South Africa's leading sales expert, Shelley Walters, brings to your conference.
DISCOVER Our Unique Approach to Learning

The Four C's of Authentic Persuasion

At The Sales Counsel, we believe that sales excellence isn't just about what you know - it’s about how you communicate and connect. Our unique approach centres around cultivating Clarity, Conviction, and Competence, leading to authentic Confidence in any sales scenario.

CLARITY
We help you craft a crystal-clear value proposition that resonates.
CONVICTION
We instill a deep belief in your message, empowering you to speak passionately and imbuing you with the energy and tenacity you need to our pace your competitors. 
COMPETENCE
We build the skills necessary to deliver your message with precision and authority.
CONFIDENCE
At the intersection of these pillars is Confidence - the kind that empowers you to be your authentic self while persuasively communicating your value.

Our AND model emphasizes that authentic persuasion requires the balance of all three components, leading to impactful and genuine interactions.

This approach ensures that our learners don't just understand sales; they master the art of authentic persuasion, driving lasting success.

Why The Sales Counsel?

Scientific Approach
Content matters but not as much as delivery. But, remarkable delivery relies on exceptional programme design. All our programmes are designed using the latest learning science.
Learner Centric
We have this crazy idea that learning should be fun, and that your employees should have a seamless learning experience. That's why we are delighted to report that we received an NPS result of 78.2, from our delegates. 
Integrated Learning
Integrating theoretical learning with practical application enables learners to develop their skills by applying what they have learned in the context of their environment, improve problem-solving, make decisions, and communicate effectively.
Engaging Multimedia 
Our sales training programmes offer an engaging multimedia approach to help you reach your goals. With interactive videos, simulations, and practical exercises, you'll learn the latest sales techniques and strategies that will help you close more deals and increase revenue.
Fully Mobile 
Our learning app now features a beautifully designed mobile interface, making it easier than ever to learn on-the-go. Whether you're commuting to work, waiting for a meeting to start, or just have a few spare minutes, our app lets you access our engaging multimedia training materials whenever and wherever you want.
Practical Approach
Our training is designed to provide the skills in a practical approach. Our learners'' success is our best asset in showing the quality of our training.

DISCOVER

Useful Insights, Practical Tips, Client Success Stories and White Papers


Master the Art of Virtual B2B Sales Meetings: Get Your Guide to Productive and Engaging Remote Selling
Unlock the secrets to successful virtual B2B sales meetings and ensure your next encounter leaves a lasting impression. Subscribe to get your comprehensive guide and set your virtual meeting up for success!
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Glowing Endorsements from our Delegates

If you are looking to develop & transform your team The Sales Counsel is place to go. The Alexander Forbes Property group attended "Inbox hero". I have attended a number of workshops, courses and training, however none of them hit the spot like this one. This workshop shifted the thinking and mindset of my team and for the first time I witnessed rapid positive change!

Rashen Maharaj - Alexander Forbes
Shelley always finds a way of uplifting her audience, connecting with them in a meaningful manner. The Sales Counsel carries out their engagements with utmost professionalism and positivity. Shelley is a phenomenal entrepreneur who has a wealth of knowledge to share and is recommended without hesitation because of the impact she and her team delivers.

Colleen Larson - Business Engage 
Shelley and her team at The Sales Counsel just delivered yet another great training for Ensono.The message was spot on, the delivery was flawless and to be envied. Highly recommended!

Brian Nelson - Ensono