Prospecting Fundamentals: Building a Strong Sales Pipeline

  • Level: Foundational
  • Study time: 1 hour
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Every sale depends on a buyer. But where do you find that buyer? And how do you create interest—not aggravation—once you've found them? The answer is prospecting.
In this module, you'll learn what prospecting is and how to use it to target the right people and foster productive relationships. Then, you'll learn to connect with potential buyers through winning techniques like cold calling, warm calling, and social selling—all while watching out for the competition.

Course Contents