Stay ahead with future focused learning.

With traditional relationship-based sales now heavily influenced by technology, The Sales Counsel offers contemporary sales solutions for modern sellers to adapt and thrive. 

Pass Rate



Expectations Met


Deliver remarkable sales enablement. Anywhere. Every time.

We offer customizable training programs designed to enhance your team's skills and knowledge, ensuring that your business stays ahead of the competition.

Our approach is rooted in sound learning science, powered by world-class technology, and driven by a commitment to delivering practical and tactical learning that boosts your organization's productivity, profit, and customer satisfaction.

We provide expert-led programs and short courses that focus on improving key skills such as prospecting, negotiation, and sales management, and we work closely with you to tailor our offerings to meet your specific needs.

Choose us to give your team a competitive edge.

Instant delivery. Measurable results.

 Self-paced and delivered digitally, your team will discover a world-class learning experience without having to leave their desks.

Scientific Approach

Content matters but not as much as delivery. But, remarkable delivery relies on exceptional programme design. All our programmes are designed using the latest learning science.

Learner Centric

We have this crazy idea that learning should be fun, and that your employees should have a seamless learning experience. That's why we are delighted to report that we received an NPS result of 78.2, from our delegates. 


Integrating theoretical learning with practical application enables learners to develop their skills by applying what they have learned in the context of their environment, improve problem-solving, make decisions, and communicate effectively.

Engaging Multimedia 

Our sales training programmes offer an engaging multimedia approach to help you reach your goals. With interactive videos, simulations, and practical exercises, you'll learn the latest sales techniques and strategies that will help you close more deals and increase revenue.

Fully Mobile 

Our learning app now features a beautifully designed mobile interface, making it easier than ever to learn on-the-go. Whether you're commuting to work, waiting for a meeting to start, or just have a few spare minutes, our app lets you access our engaging multimedia training materials whenever and wherever you want.

Practical Approach

Our training is designed to provide the skills in a practical approach. Our learners'' success is our best asset in showing the quality of our training.

Transform your sales team and see results!

It was Economist William Gibson who said “The future is already here – it's just not evenly distributed.” Now, with the prolific production and wide adoption of AI, some of the world’s most powerful technologies are already available to B2B businesses regardless of sector, size or location. In light of this, how is your business evolving to stay relevant in a new world unfolding at breakneck speed? 
Explore Sales Keynotes


Explore Sales Courses


Master the Art of Virtual B2B Sales Meetings: Get Your Guide to Productive and Engaging Remote Selling
Unlock the secrets to successful virtual B2B sales meetings and ensure your next encounter leaves a lasting impression. Subscribe to get your comprehensive guide and set your virtual meeting up for success!
Introducing a game-changer in sales training

World-Class sales training now accessible to EVERY business

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Write your awesome label here.

Inspiring Keynotes for authentic sales wins

Genuine insights, tangible results, actionable content and an impressive track record. That's what South Africa's leading sales expert, Shelley Walters, brings to your conference.

Featured sales courses

Glowing endorsements from our delegates

If you are looking to develop & transform your team The Sales Counsel is place to go. The Alexander Forbes Property group attended "Inbox hero". I have attended a number of workshops, courses and training, however none of them hit the spot like this one. This workshop shifted the thinking and mindset of my team and for the first time I witnessed rapid positive change!
Rashen Maharaj - Alexander Forbes
Shelley always finds a way of uplifting her audience, connecting with them in a meaningful manner. The Sales Counsel carries out their engagements with utmost professionalism and positivity.

Shelley is a phenomenal entrpreneur who has a wealth of knowledge to share and is recommended without hesitation because of the impact she and her team delivers.
Colleen Larson - Business Engage 
Shelley and her team at The Sales Counsel just delivered yet another great training for Ensono.

The message was spot on, the delivery was flawless and to be envied. Highly recommended!
Brian Nelson - Ensono
"Research suggests that on average, students retain 25 - 60% more material when learning online compared to only 8 - 10% in a classroom."